Friday, December 13, 2019
Feeld wants to be workplace Tinder, so what could possibly go wrong
Feeld wants to be workplace Tinder, so what could possibly go wrongFeeld wants to be workplace Tinder, so what could possibly go wrongWould you reveal your feelings for a workplace crush?Would you do it through workplace chat?With a new internet bot called Feeld for Slack, checking yes or no to the fraught question of do you like me?will be all too easy.In many places, Slacks instant messaging app has already taken over email as the dominant mode of communication with Feeld, Slack can now be used as a Tinder.Feeld wants us to embrace feelings at work through its Slack integration. Once its installed, you can tell your office crush that you have feelings for them by ing them by name.If your crush reciprocates by ing you back, Feeld will let you both know, so you can one day tell your children you met through a bot.How does Feeld work?All of this will likely work - if you can get it into your company Slack. The ease with which one partie can integrate a dating bot into a companys comm unications, however willing or unwilling those employees may feel about the idea,does raise many human resources red flags.Feelds manifesto doesnote that consent is key, work is work, and Discrimination sucks (and is illegal), so the company is not unaware of the dangers its app is unleashing.Its just forging ahead, regardless. Theres comfort in the formulaic yes/no safety of Feelds bot that treats desire as a problem that can be solved. From Feelds perspective, dating is already so complicated and contradictory - why not save the user time?Feeld founder Dimo Trifonov said he created the app, then-called 3nder, as a way to help peopleexplore polyamory after his girlfriend told him she had sexualfeelings for other women.The app was a way to show her that there are many people like her and like me, he told Fast Company. Now, with Feelds bot, workplaces that use Slack can now bring desire into professional contexts, but does any workplaceactually want this feature?Feeld infiltrates the Washington PostLadders reached out to Feeld to find out if there are any workplaces actually integrating the Feeldbot into their Slacks. We will update when we get a response.Until then, we briefly hada live test case on Monday afternoon duringthe fraught moments that Feeld was activated for The Washington Posts Slack.OnePostsocial media editor made a play on wordsfor the papers new motto, Democracy dies in darkness, joking that Democracy dies in thirstiness.David Farenthold, the Posts Pulitzer-prize-winning investigative reporter had a different take This is why i dont use Slack. Every time I log in, its all GIFs and hormones.The Washington Posts Slack just sent this to the entire newsroom. Democracy dies in thirstiness. pic.twitter.com/2Rj8rNm9zv- S C R E A M PARK ?? (GenePark) May 1, 2017Journalists on Twitter speculated whether it was some random admin who got the request and just OKed it or something more nefarious was at play.Lisa Bonos, the Posts dating editor, later said s he was the culprit who had introduced the bot for about 30 seconds as part of a future story. Trifonov told Bonos that Feeld would work better in startups or zero-hierarchy companies than at the Post. Although Trifonov argued that having a workplace crush is not illegal, acting upon it sometimes can be, and startups are less likelyto have human resources departments.For about 30 seconds, I almost tricked the washingtonpost newsroom into confessing their work crushes to a feeldCo Slack bot. pic.twitter.com/5wmjb5mcmC- Lisa Bonos (lisabonos) May 1, 2017Slack has always been a distractionIn some ways, it makes sense why Feeld would choose Slack as its open platform of choice to test out its dating Lord of the Flies.Slack is already purposefully merging work and play with GIFs, emoji and smartphone notifications that can grab your attention at a moments notice - even when youre at home.As one Atlantic writer warned, Slacksnew emoji status feature is a cutesy way to let your co-workers know what youre doing at all times. Its also one more way for Slack to take up more of your attention on a messaging app and away from your own responsibilities people could conceivably feel pressured to describe what theyre up to at all times, in buchen to explain to their colleagues why they might not immediately reply to a Slack message.Through itsinternationalSlack group, Feeld is indicating its hope for global reach where channels are popping up for specific cities.The conversations in the newly created newyork dating channel are pretty tame so far with individual members sharing their favorite neighborhood restaurants as icebreakers. For now, it feels like a Reddit thread, or a middle school dance floor where boys and girls eye each other from the punch bowl. Time will tell if Feeld moves beyond a quirky novelty of a human resources nightmare.Does anyone who is not a journalist actually want to test this out in an office? If any of you hear of this happening, email me. (Dont S lack me.)
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